- Research & Consulting
We have never limited ourselves to just one school of thought...
We also do not see qualitative and quantitative psychological research as opposites, but rather as useful complements.
Only by truly understanding the units of effect (markets/categories/situations) can you base relevant products & services on them.
From the first conception, via go or no-go, all the way to optimising miniscule details.
Innovation & NPD
What are the impact mechanics of advertising?
How does the brand work psychologically? What is its essence? What opportunities and challenges does the brand have?
Design and layout, design codes, language of shapes and colours
Packaging & Design
Implicit test procedures
We do not have dependencies in New York, Rio or Tokyo. Instead, we were actively involved in founding the QUALIS International Network as early as the 1980s.
This network of owner-run market research institutes enables us to offer market research from a single source worldwide. We believe that market researchers who are at home in those countries possess the most substantiated knowledge of their respective cultures and the embedding of different categories and brands therein.