Services
How we work

• Philosophy as market researchers
• Methods & services
• Specific areas of expertise
• Resources

• IMW-KÖLN identifies and quantifies potentially successful areas for companies, products, and brands in new and traditional markets.
• We examine the role of decision-makers, competitors, and intermediaries, and consider their interests and influences.
• IMW-KÖLN investigates decision mechanisms and identifies what drives recommendations and ‘willingness to buy’. Using this as a basis, we specify areas for action to make our clients and their brands a success.