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International research
A precise understanding of international markets, and especially of specific socio-economic and cultural features, is essential for successful global marketing – in every sector.
For the past four decades, IMW-KÖLN has supported its clients in international projects in what now amounts to 60 countries spread over 5 continents.
These studies are frequently carried out under the aegis of QUALIS INTERNATIONAL, a network of independent research institutes that was jointly founded by IMW-KÖLN. It offers our clients direct access to the entire range of market research services in every European country, as well as in the most important countries beyond Europe.